With the idea of reflection, we have created an integrated brand and corporate identity. The idea began with how we perceive the world through vision. In summary, light rays enter the eye, reflect and so we can see the world around us. This was our basic concept for the logo of the logo, followed by a corresponding design in the font of the logo, with reflections and custom lettering.
- Client: Reflex Optometry
- Year: 2014
- Categories: Branding, Art direction, Corporate id