Galazio Aigaio ® Greengrocer | Santorini

Galazio Aigaio is a greengrocer company in Santorini / Greece and commissioned us to design its logo and corporate identity. Starting with the logo, the idea was to design a modern “transparent” green grocer’s bag, where we would see visualized the name of the company.

Greece, island, sea, fruits and vegetables. All these concepts are linked and visualized on the symbol of the company. The central idea for the brand identity was to modernize the concept of grocery by visualizing phrases and products that are directly related to its profession.

So we designed that “clear image” and empowered it with phrases, which we all have heard in groceries shops in Greece.